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Burger King is a fast food restaurant chain that is known as "the home of the Whopper." It is one of McDonald's main competitors in the fast food business, and it was founded in Jacksonville, Florida in 1953. Originally, the eatery was called "Insta-Burger King," but after initial struggles, it was wisely renamed "Burger King" a year later. The restaurant offers a wide variety of items, including burgers, chicken sandwiches, fish sandwiches, salads, wraps, chicken nuggets, smoothies, desserts, and of course, french fries. Like many other fast food chains, Burger King has made a valiant effort to reshape its menu to offer healthier options for customers.
The character of the King was introduced by Burger King in 1955, as part of the restaurant's logo. Ever since, he has been an integral part of their business � wearable crown props are given out to children when they order kids meals. The company even had the slogan "Where kids are king" for awhile. Burger King introduced the Whopper two years later in 1957, and it has remained its most popular item ever since.