In a remarkable marketing stunt, Pawngo.com left 900 pounds of Butterfingers candy bars in Copley Square, Boston. Next to the pile of candy, a sign read, “Thank you Wes Welker – Pawngo.com.”
Clearly, the company is calling out Welker, the wide receiver for the Patriots, who dropped a crucial pass late in last Sunday’s Super Bowl game. And it doesn’t take a rocket scientist to see what the message here is: Pawngo.com thinks Welker is all Butterfingers.
The company put out a Twitter message, “We’re giving Boston a late morning snack to get over Sunday’s loss #butterfingers.”
Here’s a picture of people clamoring for their Butterfingers:
If you’re in Boston, go get yourself a late snack!