If you were one of the unlucky many to see The Devil Inside this weekend, I am so, so sorry. Although the film pulled approximately $34.5 million in the box office, it also managed a meager 7% approval rating on RottenTomatoes.com.
To put that 7% into perspective, Twilight received a 49%, and that movie catches all kinds of flak. Someone must have sold their soul – no pun intended – to get The Devil Inside to the #1 spot.
I admit that I did not see the movie this weekend, nor do I plan on seeing it anytime soon. Hell, not even Redbox’s prices are low enough for this film. I watch a horror movie to be scared, not to have the horror come from actually sitting through the film.
But here’s the question: How did a movie this bad, this openly hated by critics, become the #1 seller in the box office? It had no 3-D elements, and there wasn’t a single blue alien fighting to save a tree.
Was it the nearly 4-minute red band trailer? Were people hoping the film would be like The Exorcist? Maybe it was the news of a filmgoer possessed during the premiere of the film. Whatever it was, this film’s box office results were clearly the product of masterful marking skills.
So now I want to hear from our audience members. Did anyone enjoy this film? Would you recommend that your friendly FrightCatalog.com blogger see the film and give an impression?
If enough people say yes, I’ll do it – I’ll watch a critically hated film, and then I’ll write about the experience.